Tot Talk Inc
Illustrator Graphic Designer
Illustrator Graphic Designer
Background: Tot Talk Inc. contracted me to make minor edits to illustrated map placemats to accompany a line of educational DVDs. When the trend of DVDs for babies faded, Tot Talk Inc refocused its efforts on educational placemats, which became a much more successful product for the company.
Challenges:
• Outdated brand colors
• Poor live-traced illustrations
• Limited range – maps
• Limited information provided, topic only
• Poor live-traced illustrations
• Limited range – maps
• Limited information provided, topic only
What I did:
• Rebranding: New logo and brand colors
• Catalogs
• Display signage for stores and tradeshows
• Promotional flyers
• 60+ Educational placemat designs
• Market/Competitor research
• Educational topic research
• All first-draft copy
• Modern colors and illustration style
• Catalogs
• Display signage for stores and tradeshows
• Promotional flyers
• 60+ Educational placemat designs
• Market/Competitor research
• Educational topic research
• All first-draft copy
• Modern colors and illustration style
Impact: Tot Talk Inc’s award-winning placemat line has grown into 60+ designs covering a wide range of topics. They are currently sold nationwide at Michael’s Crafts and through numerous online retailers.
Awards: 2009 Creative Child Magazine's Kid’s Product of the Year, Dr. Toy's Best Vacation Product Winner, Dr. Toy's 100 Best Children’s Products Award, Creative Child Magazine 2008 Preferred Choice Award, Tillywig Toy Awards Brainchild Winner
